Flowers Uxbridge Privacy Policy

Introduction

Flowers Uxbridge is committed to protecting the privacy and personal data of its customers. This Privacy Policy explains how we handle your personal information in accordance with the General Data Protection Regulation (GDPR). The policy applies to all customers who place orders with Flowers Uxbridge in Uxbridge and the surrounding districts.

What Data We Collect

When you place an order with Flowers Uxbridge, we collect and process certain personal data necessary to fulfil your order and provide our services. The categories of data we may collect include:

• Identity Data: Your name and, if ordering on behalf of another, the recipient’s name.
• Contact Data: Delivery address, billing address, and, where provided, telephone number.
• Transaction Data: Details about payments to and from you, order details, and records of products purchased.
• Communication Data: Any correspondence sent to us, including via our website’s contact forms or written instructions regarding your order.
• Technical Data: IP address and browser type, automatically collected when using our website for security and analytical purposes.

Lawful Basis for Processing

We rely on the following lawful bases under the GDPR for processing your personal data:

• Performance of a Contract: Most data we collect is necessary for entering into or performing our contract with you (e.g., fulfilling an order, processing payment, or addressing customer queries).
• Legal Obligation: Some processing is necessary to comply with legal obligations, such as maintaining transaction records for accounting and tax purposes.
• Legitimate Interests: We may process your data to improve our products and services, to maintain security, and to communicate important updates. We ensure any such processing does not override your rights or freedoms.
• Consent: Where required by law (for example, for direct marketing purposes if applicable), we will seek your explicit consent before processing your data.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing and delivering your orders
• Taking payment and managing billing accounts
• Providing customer support
• Notifying you of order status, changes, or important service updates
• Maintaining business records as required by legal obligations
• Reviewing and improving our website and services

Data Retention

Flowers Uxbridge retains your personal data only as long as is necessary to fulfil the purposes outlined above, including to satisfy any legal, accounting, or reporting requirements. In general:

• Order and Transaction Data is retained for up to 7 years to comply with financial regulations.
• Contact and Communication Data is retained for as long as necessary to resolve your queries or complaints, and for no longer than 2 years after the completion of your order, unless required longer by law.
• Technical Data collected for security or analytical purposes may be anonymized and retained in aggregate form.

Once the relevant retention periods expire, your personal information will be securely deleted, anonymized, or destroyed.

Data Processors and Third-Party Service Providers

To fulfil your orders and manage business operations, Flowers Uxbridge may share your personal data with trusted third-party processors, including:

• Payment processors for secure transaction handling
• Delivery partners to ensure your flowers reach the correct address
• IT service providers who host our website and maintain security
• Accountants or auditors, for regulatory reporting and compliance

All data processors are contractually required to handle your data securely and only according to our instructions, and they may not use your information for their own purposes. Your data is not transferred outside the European Economic Area unless sufficient safeguards are in place to ensure its security and protection.

Your GDPR Rights

Under the GDPR, you have several important rights relating to your personal data, including:

• The right to access: You can request a copy of the personal data we hold about you.
• The right to rectification: You may request corrections to any inaccurate or incomplete information.
• The right to erasure: Also known as the ‘right to be forgotten’; in certain cases, you can ask us to delete your data.
• The right to restrict processing: You may ask us to limit how your personal data is processed in certain circumstances.
• The right to data portability: If applicable, you may request your data be provided to you or a third party in a commonly used, machine-readable format.
• The right to object: You have the right to object to the processing of your personal data when it is based on our legitimate interests or for direct marketing purposes.
• The right to withdraw consent: Where we rely on your consent, you can withdraw it at any time, without affecting the lawfulness of any processing conducted prior to withdrawal.

If you would like to exercise any of these rights, please contact us using the details available on our website or by writing to Flowers Uxbridge directly. We may ask you for identification to confirm your identity before processing your request. All properly submitted requests will be responded to within one month of receipt, in accordance with GDPR obligations.

Security of Your Data

Flowers Uxbridge employs appropriate technical and organisational measures to safeguard your personal information. These measures include data encryption, secure servers, and strict access controls. Only authorised personnel or processors have access to your information, in line with the purposes outlined in this policy.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to ensure continued compliance with legislation or to reflect changes in our processes. The date of the latest revision will always be noted within the policy. We recommend reviewing it periodically for any updates.

Contact and Complaints

If you have any questions or concerns about how your personal information is used, or wish to exercise your rights, please refer to our website for the current contact options. If you are dissatisfied with how we handle your data, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

Policy Scope

This policy applies to all customers who place orders with Flowers Uxbridge within Uxbridge and neighbouring areas. By using our services, you acknowledge and agree to the terms outlined in this Privacy Policy.